This session presents a reflection of efforts to build an AI innovation culture within a large hospitality college. I will describe the initiatives that invited faculty to dream and pilot, alongside uneven engagement, the risks and realities of incomplete innovation, and the unintended consequences that followed. Framed through an "unlearning" lens, this session highlights emerging lessons about faculty buy-in, culture change, and the quest for sustainable practices that inform AI integration across diverse teaching and learning contexts.
