As AI tools rapidly enter college classrooms, faculty are challenged to integrate them without weakening learning, critical thinking, or academic integrity. This session introduces UMAIT (Unveiling the Marketing AI Toolbox), a practical teaching framework that asks students to complete core assignments with and without AI. Participants will explore a classroom example, examine assessment implications, and gain transferable strategies for adapting the framework across disciplines and modalities. The session emphasizes responsible AI use, learning-centered design, and faculty-ready implementation.#AIinPedagogy #AIFluency #AcademicIntegrity
