ChatGPT changed the landscape of Higher Education, but was it avoidable? Historical context in Higher Ed’s adoption of past technologies can inform where we’ve gone wrong in the last 60 years, and where we’ve gone right. AI may not have started the fire, but it certainly put a microscope to the issues of Higher Ed. Ones that if we look closely enough can teach us how to adequately adapt and make the next AI-pocalypse or technological shift easier. Generative AI may have a lot to answer for - but maybe not all that we blame it for.