This study explores how personalized Generative AI can transform entrepreneurship education through deeper cognitive engagement and experiential learning. We introduce the Business Model Canvas Coach, an AI-driven chatbot designed to guide hospitality and tourism students through inquiry-based prompts, Socratic dialogue, and iterative reflection while applying the Business Model Canvas. Our research examines whether AI-mediated scaffolding enhances problem identification, business model integration, and critical thinking. Findings aim to inform educators on designing AI as a cognitive partner, empowering learners to move beyond passive use toward active, creative entrepreneurial practice.
